This project establishes a cohesive brand for Harpoon Brewery as an employee-owned, community-focused craft brewery with coastal heritage. It highlights Harpoon’s founding story along with the mantra Love Beer. Love Life. The initiative focuses on defining brand pillars, voice, and positioning, applying them to a bottled beer, merchandise, advertising, and maritime-inspired visuals. The goal is to reinforce Harpoon’s identity as a brewery that unites people through quality beer and shared experiences.